Kevin Fluegel Design
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Joy Scouts

"This holiday gift encouraged receivers to join the Joy Scouts, a fictitious troop of Champions of Cheer with their own history, oath, and badges. A duffle stuffed with official gear – bandana, notebook, badges, hat, mug, coffee, and campfire worthy s’mores popcorn – served as the invitation. Trendy topics turned badges into easily earned fun with activities including pickleball, foraging, and crochet. As part of the oath, new members chart the kindest course and keep happiness on the map by finding and creating moments of joy." - Ultra Creative

 

JOY SCOUTS

This holiday gift encouraged receivers to join the Joy Scouts, a fictitious troop of Champions of Cheer with their own history, oath, and badges. A duffle stuffed with official gear – bandana, notebook, badges, hat, mug, coffee, and campfire worthy s’mores popcorn – served as the invitation. As part of the oath, new members chart the kindest course and keep happiness on the map by finding and creating moments of joy. As lead designer, I had the opportunity to take this project from concept to completion with assistance on copywriting and photography from the Ultra team.

Services: Brand Identity, Illustration, Packaging Design, Print Design, Photo Art Direction

Agency: Ultra Creative, Inc.

Role: Lead Designer